PROINSA is a Guatemalan company specializing in the export, import, purchase, and sale of machinery, industrial processes, and equipment, with a strong ecological emphasis.
I played a key role in the company's rebranding efforts by crafting a visual identity that maintains its industry roots while incorporating a modern touch through the use of color and typography. Additionally, I designed an isotype based on a triangular grid, serving as a foundation for the patterns integrated into the overall brand identity.
Logo animation by Alejandro Silva
Year: 2022
