The Laboratorio de Datos GT is an independent think tank dedicated to project development, research, and data analysis to propose evidence-based solutions in Guatemala. Comprised of professionals from diverse backgrounds engaged in scientific research, the lab aims to generate knowledge about the significant development challenges the Guatemalan society is facing today.
In my role as a consultant for the "Gaps in COVID-19 Vaccination in Guatemala" project in collaboration with OXFAM Intermón, I was tasked with carrying out the rebranding of the organization. Specifically, I led the creation of the new visual identity for the Laboratorio de Datos GT and its internal project, the Atlas de la Vacunación COVID-19 en Guatemala, as well as designing the websites for each initiative.
Throughout the project development, my focus was on building the visual identity, creating institutional materials, implementing social media communication, conceptualizing merchandise, and designing the organization's website.
Web coding by Jorge Díaz
Communication coordination by MJ Sandoval
Illustrations by Elena Santa María
Logo animation by Alejandro Silva
Year: 2023
