Corinne is a luxury home decor brand in Guatemala City, offering a variety of high-end products to embellish home spaces through objects that evoke different experiences for its customers. In September 2022, I was in charge of developing the campaign for Corinne's “El Valor de lo Local” (The Value of What Is Local), a campaign created ahead of the store’s 76th anniversary that highlighted the artisans and the craft stories behind local Guatemalan suppliers. For this project, I developed the branding applied to various materials in both print and digital formats, such as social media content, point-of-purchase promotions, store displays and more.
Made at Decontrol Studio under direction of Luiso Ponce.
Year: 2022
